The Fueling Your Dreams Tour stop in Atlanta was a resounding success. Through the enthusiastic participation from community parents, students, and opinion leaders, the impact of our efforts was very well received. The tour made three stops in the market that included a visit to Stonewall Tell Elementary, Langston Hughes High, and an Opinion Leader reception.
At Stonewall Tell, the PTSA organized a Back To School Bash centered on STEM Initiatives. This event was open to Stonewall Tell Elementary students and parents, as well as the students and parents from the surrounding schools in their district. The energy of the participants at the Back To School Bash was electric. The organizers put together a well run event that allowed participants to freely experience all the assets there, which also allowed some parents to engage our staff and Edwin Walker (NASCAR) in conversation about the sport and opportunities within the sport that were relevant to them and their children.
Hosted in a semi-private room of the restaurant, 2 Urban Licks, the Opinion Leaders event proved to be successful in sharing information with an engaged audience of professionals from various areas of industry. Dawn Harris and Edwin Walker presented the merits of the diversity initiatives currently enacted by NASCAR, as well as opened a line of communication to receive feedback from the participants in attendance. Many of the participants at the Opinion Leaders event enthusiastically attended their first live NASCAR race during the Nationwide Series event that following weekend.
The last stop in the Atlanta market was at Langston Hughes High School. Our efforts at Langston Hughes served two purposes; entertainment and educational. The efforts were split between two separate sessions: while one group would experience the simulator and Toyota show car assets, another group participated in an informative discussion with Edwin Walker (NASCAR) and Ade Herbert (Rev Racing) about the opportunities available to them upon the start of their collegiate careers.