Concord, NC (Dec. 13, 2012) – The 23rd Annual Stocks For Tots charity event took place at NASCAR Technical Institute on Tuesday, December 11, 2012 in Mooresville, NC. Rev Racing was honored to partner with their sponsor, NTI, to play a part of this meaningful holiday tradition in the North Carolina racing community. Stocks For Tots was created as a way to bring together stock car racing and its fans, while raising awareness of the child abuse problem in North Carolina. The idea was to collect toys and raise money during a festive, family-oriented holiday event. Rev Racing drivers, Kyle Larson and Ryan Gifford, attended and were on hand to sign autographs for the hundreds of race fans and visitors to the event. Additionally, the Rev Racing/iRacing driving simulator provided an opportunity for the guests to get in the driver’s seat and take some hot laps around Charlotte Motor Speedway. Even Santa got in on the action. “We are a part of this community and understand the social responsibility that entails,” remarked Derik Crotts, Rev Racing General Manager. “We get so much from the fans throughout this area that it becomes an honor to give some of that support back to them.” Net proceeds from the Stocks For Tots event goes to SCAN (Stop Child Abuse Now) of Iredell County. SCAN is a nonprofit organization dedicated to helping children, supporting parents and improving the community. Since 1987 The Child & Parenting Centers of Iredell County have been working with families to create positive and effective parent-child relationships. For more information about SCAN please visit the website at www.iredellscan.org.
We were fortunate to partner with the Motorsports Management Dept. at Winston-Salem State University for their Diversity in Motion Initiative on June 26th and 27th. The initiative was held at two separate summer camps in the Winston-Salem area and served the purpose of introducing aspects of the NASCAR industry to a group of kids who may not have had previous experiences with the sport. NASCAR Diversity’s Edwin Walker was also on hand to assist our outreach efforts. The initiative received news coverage by two media outlets, Fox 8 (High Point) and News 14 (Greensboro).
Our outreach activities in the Langley/ Hampton area revolved around partnering with NASA’s Rockets to Race Cars initiative on June 22nd. The day began with a chaperoned tour of various facilities at NASA’s Langley Research Center, and concluded with a driver meet and greet at the Virginia Air and Space Museum. Bonnie Murray (NASA) hosted the four Rev Racing K&N drivers, Rev Racing’s PR staff, and Edwin Walker (NASCAR) on a tour that included visits to the Rapid Prototyping lab, the Landing and Impact Research Facility (or Gantry) where soft wall testing and development was conducted, and a 14×22 foot wind tunnel. While visiting the Gantry, our group was able to meet and speak with Richard Boitnott, Lead Test Engineer for the new Orion space capsule landing systems. Richard and his colleague Robin Hardy showed a video of the testing that took place at the Gantry in efforts to design the newest way to bring astronauts back from their space missions. Following the tour, the group attended an event with NASA summer campers at the Air and Space Museum. The drivers were on hand for a Q&A session, and signed a few hero cards for the kids as well as race fans that were in attendance.
The Fueling Your Dreams Tour support of the Black Expo-Upstate took place Saturday, June 16th. The goal of our participation was to further Rev Racing’s and NASCAR Diversity’s outreach to the African American community, as well as provide information about current diversity initiatives in the sport and receive feedback from those participants we engaged. Rev Racing’s Legend Series driver, Dylan Smith, was on hand to share knowledge with visitors. We had a great time and made a few new friends…and fans!
A very mixed emotion kind of day!
May was, by far, the busiest month for the Fueling Your Dreams tour! The team here at Rev Racing bounced between 5 different events during our 2-week activation schedule in the Charlotte area that ranged from a Ribbon Cutting ceremony, to partying it up with the Coke 600 crowd at the Speed Street festival. Our efforts began at the 10 Faces of She Ribbon Cutting and Grand Opening ceremony. 10 Faces of She is a woman’s empowerment organization located in Harrisburg, NC. Rev Racing driver, Mackena Bell, was asked to attend the ribbon cutting as a Special Guest and also sign some autographs for the young ladies and women in attendance. She also coached a few attendees on our iRacing simulator, showing them that women can certainly get up on the wheel just as good (if not better) than the guys can. Later that evening, NASCAR Diversity hosted their Opinion Leaders event for the Charlotte market at Hendricks Motorsports facility. Some 20-plus African-American community and business leaders from the Charlotte area were in attendance. In addition to hearing presentations about NASCAR’s Drive for Diversity efforts and programs, the attendees where treated to a tour of several facilities at Hendricks Motorsports and gained a better understanding and awareness of the science and technology that goes into racing. The following day, our Fueling Your Dreams team pulled double duty. Our Toyota show car and iRacing simulator were featured assets on the showroom floor at the Florida A&M University’s Annual Alumni Conference, while our Pit Crew Development tire changer made an appearance on the concourse at the Sprint All Star Pit Crew Challenge in uptown Charlotte. We finished off our Charlotte stop by hanging out at the Food Lion Speed Street festival, an annual street fair in uptown Charlotte that takes place over 3 days prior to the Coca-Cola 600 race at Charlotte Motor Speedway. Our drivers were on hand to sign hero cards, take pictures, and talk with the many NASCAR fans and otherwise curious individuals who visited our booth. The iRacing simulator was a big hit and the Toyota show car once again proved to be a popular photo op subject. We had a blast in Charlotte! And when the dust settled, we knew we needed the recovery time until our next stop, which will be in the Langley, VA area, June 21-24. Until next time, Rev Racing fans………keep those dreams gassed up, with the accelerator mashed down!