Program History

NASCAR has made progress in diversifying team executives and crew members. Max Siegel, Rev Racing Owner, was brought on by NASCAR in 2009 to manage its Drive for Diversity Program. He is the former president of Dale Earnhardt, Inc. – the first black president of a major team.

NASCAR launched its Drive for Diversity Program in 2004. In the past, the program had limited significant progress in the area of driver retention and training. At the time Siegel took over the program, there were very few diverse drivers competing regularly full time in any of NASCAR’s top three series – the NASCAR Cup Series, NASCAR XFINITY or NASCAR Camping World Truck Series. However, through his efforts with the NASCAR Drive for Diversity Program, the landscape continues to change.


The Drive for Diversity Driver Program has been successful in creating meaningful opportunities for competitors from diverse backgrounds and experiences.. The program has seen continuous growth since its inception in 2004. From the Drive for Diversity Program’s start, Rev Racing has had 26 wins, 119 top 5s, and 232 top 10 finishes in the NASCAR K&N Pro Series/ARCA Menards Series, with drivers finishing in the top 10 in points in every season. Rev Racing holds two Championship titles in the NASCAR K&N Pro Series East/ARCA Menards Series, with Kyle Larson in 2012 and most recently with Nick Sanchez in 2022.

2019 was a historical year for Max Siegel, owner and CEO of Rev Racing. When the green flag dropped at the season opening of the NASCAR Cup Series, 10 percent of the field came from Max Siegel’s development program. Not to mention, the 75 pit crew members who came from NASCAR’s Drive for NASCAR Drive for Diversity Pit Crew Development Program who can presently be seen working on pit road.