NASCAR has made progress in diversifying team executives and crew members. Max Siegel, Rev Racing CEO, was brought on by NASCAR in 2009 to manage its Drive for Diversity Program. He is the former president of Dale Earnhardt, Inc. – the first black president of a major team.
NASCAR launched its Drive for Diversity Program in 2004. In the past, the program had limited significant progress in the area of driver retention and training. At the time Siegel took over the program, there were very few diverse drivers competing regularly full time in any of NASCAR’s top three series – the NASCAR Cup Series, NASCAR XFINITY or Camping World Truck Series. However, through his efforts with the Drive for Diversity Program, the landscape continues to change.
The Drive for Diversity program has been successful in creating meaningful opportunities for minority and female competitors. The program has seen continuous growth since its inception in 2004. From the Drive for Diversity Program’s start, Rev Racing has had 21 wins, 99 top-5s, and 213 top ten finishes in the ARCA Menards Series (formerly NASCAR K&N Pro Series East), with drivers finishing in the top ten in points in every season. 2019 was a historical year for Max Siegel, owner and CEO of Rev Racing. When the green flag dropped at the season opening of the NASCAR Cup Series, 10 percent of the field came from Max Siegel’s development program. Not to mention, the 65 pit crew members who came from NASCAR’s Drive for Diversity Pit Crew Development Program who can presently be seen working on pit road.