Rev Racing and the Autism Society of East TN team up at Bristol Motor Speedway

JAIROAVILAConcord, NC (Apr. 7, 2016) – Rev Racing will partner with the Autism Society of East TN in honor of Autism Awareness month. With the organization’s presence at the next race, Rev Racing hopes to bring further awareness to this important subject. NASCAR has been a long-time supporter of Autism Speaks, the national organization for the cause. Rev Racing is more than excited to continue to carry out this mission. A group from Autism Society of East TN, including staff, parents and children, will join Rev Drivers at Bristol Motor Speedway on April 16th. Children will meet with Rev Drivers, sign autographs, be up close and personal with the race cars and have opportunities for photographs. Rev Racing will also be presenting a rear bumper cover to the organization, signed by the drivers and crew members. The Speedway will also offer a full schedule of events for fans, including a Kid and Fan Zone, a cornhole tournament, concerts and the NASCAR K&N Pro Series East autograph session beginning at 11 am. “We love partnering with organizations to help bring about awareness and education. The Autism Society of East TN is a very active group that provides incredible support and service to the autistic community in TN,” said Christy Gormal, Rev Racing’s Chief Marketing Officer.” Rev Racing is an organization that strongly believes in providing opportunities for everyone. Being able to expose these children and their families to opportunities in the racing industry is exciting for us and hopefully inspiring to them.” Driver of the #42 Braille Battery Toyota, Jairo Avila, Jr. (J.A.) is especially excited about this opportunity. As an advocate, J.A. makes an effort to inspire kids to be anything they want if they put their heart and minds to it. “Rev Racing has added a platform for me to better reach and work with kids of different backgrounds,” said Avila. “I can’t wait to have this organization join us and hopefully inspire families to achieve their goals – no matter what they might be.” Both groups welcome these partnerships, as exposure and education assist in advancements for causes everyday. “The timing for this event could not be more perfect as we just launched our new East TN Autism Social Scene,” said Melissa Keeler, Board Member of Autism Society of East TN. “This group is dedicated to building a community that empowers those affected by autism through educational, social and supportive services. We are extremely excited for the opportunity to work with Rev Racing and believe this is an awesome platform to bring awareness to the community.” Autism is a complex neurobiological disorder that typically lasts throughout a person’s lifetime. It is part of a group of pervasive developmental disorders known as Autism Spectrum Disorders (ASD) that significantly affect how a person perceives the world, interacts with others, and communicates. It is estimated that as many as 1 out of every 68 children born today will be diagnosed with some form of ASD. “It’s a privilege to be a part of Autism Awareness Month in this way and to provide this opportunity to families and children through Rev Racing,” said Gormal. “It will be a special race. I hope we can continue to be an avenue for exposure to racing and young people who are fulfilling their goals, like our drivers.” The 125-lap PittLite 125 will begin 4:30pm on April 16th. Questions can be directed to Christy Gormal, [email protected].

On the Fast Track for Success

pressimageINDIANAPOLIS, IN (November 22, 15) – Max Siegel, native Indianapolis resident and nationally-renowned sports and entertainment executive, finds himself in the forefront of yet another victorious moment in his professional career. Siegel, who is currently the fourth CEO of USA Track & Field (USATF), also owns and manages Rev Racing, the competition arm of NASCAR’s Drive for Diversity Program. Rev Racing serves as the NASCAR-supported racing team charged with developing female and minority drivers, and pit crew members in the NASCAR development series for future competition at NASCAR’s highest levels. Under Siegel’s management, Rev Racing has continued to field drivers in the NASCAR Camping World Truck Series and Nationwide and Sprint Cup Series since 2010. Drivers such as, Kyle Larson (Sprint Cup Series), Darrell Wallace Jr. (Xfinity Series) and Daniel Suarez (Xfinity Series) are all a testament to Siegel’s program’s success. This past weekend, as NASCAR’s touring season came to a close, two NASCAR Drive for Diversity graduates have made history as the first Drive for Diversity winners in their respective fields. Daniel Suarez, is the first Mexican Sunoco Rookie of the Year and Mike Russell, crew jackman, has become the first African-American Drive for Diversity graduate to be part of a championship-winning team. On top of that, Rev Racing alum Kyle Larson won the season closer at Homestead for the NASCAR XFINITY Series race. Rev Racing also experienced two wins in the 2015 season in the NASCAR K&N Pro Series East, where the team hosts six drivers. Hispanic driver Collin Cabre became the sixth driver from the NASCAR Drive For Diversity Program to win a NASCAR K&N Pro Series East race and gave Rev Racing and Siegel, which has fielded the competition team for the program since 2010, its 17th win. Jay Beasley also captured the Coca-Cola Move of the Race Award for the entire 2015 season. “For the last seven years Rev Racing has managed the D4D Program,” said Siegel. “We could not be more proud of the success of our drivers and pit crew graduates, such as Russell. We are excited about the role we have played in the development of these young men and women. We look forward to many more years of continued success as we grow our team and expand our development program.” As Siegel’s success rate continues to soar, he is focused on providing the same opportunities for others to pave their way as well. Siegel and NASCAR’s Diversity Program hosted their 12th annual Combine at Langley Speedway in Hampton, Va. on October 21st. Twenty-two drivers competed for one of six spots in the motorsports industry’s top driver development program at Rev Racing. Siegel is focused on finding the next set of talented drivers to take the track and follow his consistent professional winning streak. “Rev Racing’s partnership with NASCAR is unique in all sports and demonstrates what can be done two impact an industry and culture when two organizations are committed to each other; a common vision to excellence,” said Siegel.

Leading the Revolution

  RICHMOND, Va. – How good is Revolution Racing in 2011? So far this season, the four-car Drive For Diversity team has won two of the three NASCAR K&N Pro Series East contested, including Darrell Wallace Jr’s victory in Thursday night’s Blue Ox 100 at Richmond International Raceway. The victory gave him the series points lead over teammate Sergio Pena. “I think we have an awesome organization,” team owner Max Siegel said. “Everybody is working really hard. There really is a lot of chemistry and the drivers are working together. I’m just really excited with where we are. We’ve got great equipment.” And how good is Wallace, now a three-time winner in the series after winning last year’s Sunoco Rookie of the Year Award? “Darrell is awesome,” Siegel said. “His ability speaks for itself. He’s a very hard worker. He’s extremely focused. I’ve always said he’s very mature for his age, and he’s a great athlete.” Read more…

Wallace Earns K&N East Rookie Honors

[callout_left]Revolution Racing Teen Edges Red Bull’s Whitt For Season Award[/callout_left]DAYTONA BEACH, Fla. – NASCAR announced today that Darrell Wallace Jr. has earned 2010 Sunoco Rookie of the Year honors in the NASCAR K&N Pro Series East. Wallace compiled five top fives and seven top 10s in 10 races and finished third in the overall season standings. His rookie campaign was highlighted by wins at Greenville (S.C.) Pickens Speedway and Lee (N.H.) USA Speedway. The Greenville win in his series debut marked the first victory in the 24-year history of the K&N Pro Series East for an African-American driver. Wallace edged Red Bull Racing development driver Cole Whitt in one of the closest Sunoco Rookie of the Year competitions in series history. A Mobile, Ala., driver who will not turn 17 until early October, Wallace drove for Revolution Racing in 2010 as part of Drive for Diversity. Wallace joins drivers such as Joey Logano, Austin Dillon and Ryan Truex that have won Sunoco Rookie of the Year honors in recent seasons in the K&N Pro Series East. As a 2010 race winner, Wallace has a guaranteed starting position in January’s NASCAR Toyota All-Star Showdown in Toyota Speedway at Irwindale (Calif.). The 2010 K&N Pro Series East season concluded on Sept. 24 when Brett Moffitt won the Sunoco 150 at Dover (Del.) International Speedway. Truex earned his second consecutive championship.

Move over Danica… (Mooresville Weekly)

When Max Siegel and John Story started Revolution Racing, they had a vision of creating a developmental race team that would springboard drivers and crewmembers to NASCAR’s premier series. Not even a year later, their team is well on its way toward that goal, fielding six drivers in the NASCAR Whelen All-American Series and four competitors in the NASCAR K&N Pro Series for 2010.  “We’re very happy with where we are as an organization after only a few months of operation,” Story said. “We’ve exceeded our expectations at this point, and we have no reason to believe that we won’t continue to do that.” What sets this racing outfit apart from any other NASCAR team? Read the rest at…

MBC Group Joins Revolution Racing

MBC Group, Digital Printing Division has joined Revolution Racing as an official partner for the 2010 season. MBC Group, Digital Printing Division, an Indianapolis-based, minority/veteran-owned firm that specializes in large scale, digital, point of purchase, retail, corporate and tradeshow graphics and signage solutions, has partnered with Revolution Racing in support of NASCAR’s Drive for Diversity initiative. Revolution Racing is the premier team operator for the Drive for Diversity initiative, fielding six cars in the NASCAR Whelen All-American Series and four cars in the NASCAR K&N Pro Series East. “MBC Group strives to provide the best value for our clients while satisfying their diversity needs,” said Eric Holloway, President of MBC Group. “We’re confident that Revolution Racing’s diversity initiatives reflect our mission and we are proud to support their effort to develop female and minority drivers and crew members.” “MBC Group has made a great commitment to Revolution Racing and the Drive for Diversity initiative,” said Max Siegel, CEO of Revolution Racing. “It is extremely promising to have a minority-owned business partnering with Revolution Racing, and we hope this will open the door for more of the minority business community to get involved with NASCAR.” The No. 6 MBC Group Late Model, driven by Michael Cherry, will debut this weekend at Tri-County Motor Speedway (Hudson, N.C.) and Caraway Speedway (Asheboro, N.C.). MBC Group will serve as primary sponsor for five NASCAR Whelen All-American Series Late Model division events with Revolution Racing this season. About MBC Group, Digital Printing Division MBC Group, Digital Printing Division is a minority/veteran-owned small business that focuses on large-scale, digital, point of purchase, retail, corporate, and tradeshow graphics and signage solutions for industry and government. Our President is a 20-year Veteran whose background includes missile systems maintenance, warehouse and logistics systems, and defense contracting. MBC Group strives to provide the best value for our customers while satisfying their needs for diversity involvement. We have strategically partnered with, and are backed by other diversity companies who share our goals and ethics, thus forming an unbeatable team with flexibility and depth. MBC Group possesses unique abilities in the printing world by employing one of the largest single-pass digital printers in the world (one of four in the United States).

Revolution Racing Embraces Technology, Hands-On Training

Revolution Racing continues to evolve its driver development curriculum by combining technology with hands-on training in its academy-style development program. Strategic partnerships with iRacing and VisionRacer, along with contributions from Logitech, allow Revolution drivers to get behind the virtual wheel to prepare for the 2010 season. In addition to weekly, traditional on-track test sessions, Revolution Racing, which operates four NASCAR K&N Pro Series East teams and six NASCAR Whelen All-American Series Late Model teams, is embracing simulator technology as a way for its young, up-and-coming drivers to gain additional seat time. “This is one more tool we are able to use for driver development,” said John Story, President of Revolution Racing. “Through our partnerships with iRacing and VisionRacer, and collaboration with Logitech, our drivers are able to climb into a simulator at their leisure and test at a different track without leaving the race shop.” iRacing provides the simulation software, Logitech is providing G27 Racing Wheels and VisionRacer supplies sleek, high performance motorsports chassis for the Revolution Racing simulators. iRacing’s software, which allows drivers to race, practice or qualify in a wide variety of cars and tracks,  is used by Dale Earnhardt Jr., Marcos Ambrose, Brad Kesolowski and a number of other drivers from all forms of motorsports. iRacing currently includes four of the nine tracks on the 2010 NASCAR K&N Pro Series East schedule, as well as Toyota Speedway at Irwindale, the site of the annual Toyota All-Star Showdown. “It’s amazing how authentic the experience is with the chassis and the wheel’s  force feedback,” said Andy Santerre, Revolution’s Director of Competition, K&N Pro Series of the VisionRacer chassis and the Logitech G27 dual motor Racing Wheel. “iRacing has done a tremendous job with the tracks and cars in their simulation software and the G27 wheel and VisionRacer chassis complete the package. Our simulators will be a great learning tool for our drivers, especially on tracks like Martinsville where NASCAR policy prohibits us from testing.” Revolution Racing is installing multiple simulators at its Mooresville, N.C. headquarters, allowing all 10 of the team’s drivers to test at the same time, as well as compete against one another in head-to-head races. The 10 Revolution Racing drivers, each participating in the Drive for Diversity program, work in the Revolution Racing shop and have entered an academy-style training program with the team. In addition to simulator testing, their curriculum includes weekly on-track testing and hands-on shop work, as well as marketing and media training. About iRacing was founded in 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including NASCAR Racing: 2003 Season and Grand Prix Legends. Henry is principal owner of the Boston Red Sox and Fenway Sports Group – the co-owner of Roush Fenway Racing – as well as an avid simracer. iRacing has developed numerous corporate relationships in the motorsport industry, including agreements to develop track simulations with International Speedway Corporation, Speedway Motorsports and Panoz Motor Sports Group.  iRacing is the official simulation partner of the NASCAR Hall of Fame, Sports Car Club of America, Volkswagen Jetta TDI Cup, Star Mazda Championship, Skip Barber Racing School and Australia’s V8 Super School. The iRacing service is open to racers and fans of all skill levels from top-level pros to complete beginners. To join in the fun, go to About VisionRacer VisionRacer combines design accolades with superior performance, creating an unmatched virtually real racing experience. A stainless steel chassis, authentic race seat, “h pattern and paddle” gear shifter with full force feedback makes the experience immersive. Recently described by WIRED magazine as “a racing fanatic’s dream rig,” the VisionRacer works with selected consoles and PC systems.  The VR3 model is available from a basic chassis to add existing equipment to through to complete “Ready to Drive” packages. An affordable alternative and compliment to racing or training programs, VisionRacer delivers a virtually real racing experience. For further information go to

Santerre A Perfect Fit (

By David Exum, Special to MOORESVILLE, N.C. – When Revolution Racing chief executive officer Max Siegel went looking for a competition director to head up his four-car stable in the NASCAR K&N Pro Series East this season, he went looking for a proven professional: Andy Santerre. Santerre, a four-time NASCAR East champion, will be the guiding light for the team’s four young drivers that are a part of the 2010 NASCAR Drive For Diversity program. Mackena Bell (19-years-old), Ryan Gifford (20), Sergio Pena (16), and Darrell Wallace Jr. (16), are four of the 11 Drive For Diversity drivers that will be under Santerre’s tutelage this season. The four drivers were made it through the rigorous combine and testing process — which will be the subject of “Changing Lanes”,  an eight-part docu-series on BET Network that will air this summer. “It’s going to be a challenge,” Santerre said.”This is a great step for these young kids to come into NASCAR and we give them a shot of a lifetime. They get to drive for our team, which is a top-notch team and have great equipment. This is not about them bringing thousands of dollars to a team. It’s about their talent. ” …Read the rest on

2010 Revolution Racing Driver Lineup

DAYTONA BEACH, Fla. – Having just completed perhaps the program’s most exciting preseason to date, the 11-member 2010 Drive for Diversity Class was introduced Tuesday night at the Daytona 500 Experience’s IMAX Theater. This latest group of young, talented and diverse NASCAR drivers was announced for the first time during Speedweeks. The evolution of the Drive for Diversity program, NASCAR’s leading on-track diversity initiative continues its seventh year in 2010 as competitors relocate to Charlotte and enter “academy-style” development under a single team ownership structure. The 909 Group, which took over operational responsibilities for Drive for Diversity in 2009, will own and operate one team fielding 11 Drive for Diversity competitors. Under the Revolution Racing banner, these minority and female drivers will compete on five NASCAR K&N Pro Series teams and six NASCAR Whelen All-American Series teams. “Drive for Diversity, under the day-to-day management of The 909 Group, will continue to provide strong opportunities for minority and female competitors,” said Marcus Jadotte, managing director of public affairs for NASCAR. “This preseason provided key validation of the program’s new structure for developing young drivers and crew members. Academy-style training is proving a welcome evolution of an initiative that has seen 31 drivers compete, winning 33 races. D4D drivers are located in the nerve center of NASCAR with greater access to industry resources, technology, training, testing, and shop experience.” Read more on…

Santerre Joins Revolution Racing

andy-santerreMaine native Andy Santerre will begin a new chapter in his impressive auto racing career next month.
Santerre has sold his Camping World East Series inventory to the 909 Group and will work for their Revolution Racing team next season. He will be the competition director for the Camping World East Series teams. He has owned his Andy Santerre Motorsports Team since 1995. Previously, he had driven in NASCAR Busch competition and other divisions. The team inventory includes six race cars, the tractor-trailer and "everything we use for the race team including all of my equipment and tools." Santerre leased the shop itself but all of the equipment inside belonged to him. The 909 Group has taken over the operation responsibilities for Drive for Diversity and will own and operate 10 teams at different levels of racing dedicated to providing opportunities for minority and female drivers and crew members. Four of those drivers will be in the Camping World East Series and Santerre will basically oversee the operations of those teams. The other six teams will be in the Late Model Whelen All-American Series. He will begin his job Oct. 5 after the Camping World East Series concludes this weekend at Dover, Del. Rookie Brett Mofitt is driving for ASM this season and the 17-year-old is fourth in points. In addition to managing the race team, Santerre is also Moffitt's crew chief. He won't be a crew chief next season. ''I'm excited about it," said the four-time Camping World East Series points champion. "I love doing what I've been doing but trying to find sponsors and fund our team throughout the winter is really tough. We were struggling to keep the shop open from October to January. I told 1/8wife3/8 Sue I didn't want to go through that again. This was the perfect time to sell. ''My job will be to oversee the crews, the people doing the work on the cars. I won't have to turn a wrench as much as I have in the past," said Santerre, who will be doing the hiring and firing for the four teams. The 41-year-old Santerre had announced he intended to sell his inventory at Thompson International Speedway (Conn.) in July and John Story, who will serve as president of Revolution Racing, expressed interest in buying it. ''He was the only one who was serious about it. It was a fair deal for both of us," said Santerre. "I priced it fair so I could move it quickly. I'm finally seeing a return on my investment. ''I didn't want to break up the stuff. I wanted it to go to one place. I'm happy they're keeping it altogether," added Santerre, who preferred not to discuss the financial terms of the deal. He said it was also important the members of his race team be able to find jobs with him and that has occurred. ''That was a big part of my decision," he said. "I really wanted to bring the crew with me. That was definitely a big plus." The crew includes Santerre, wife Sue, fabricator Corey Williams of Boothbay Harbor; decal applicator and truck driver Warren Hamilton of Scarborough. Jerry Babb, also of Scarborough, who will be one of the crew chiefs and Massachusetts native Ed Horracks is the lead mechanic. Sue Santerre will be handling the travel itineraries and the licensing. Revolution Racing will operate a fully-equipped race shop in Mooresville, N.C. , 35 miles from Santerre's home in Harrisburg, N.C. ''Andy is the cornerstone of our program," said Story, former general manager for Dale Earnhardt Incorporated. "If you go anywhere in Charlotte (N.C.) and tell someone Andy Santerre is going to be working with you, they'll tell you that you couldn't have made a better choice. He'll really kick our program into high gear. I've known Andy and Sue for a number of years and nobody has anything bad to say about either one of them. Having them with us speaks to the quality of program we're trying to build." Story said when he found out Santerre wanted to sell his assets, he wanted to first find out if Santerre would be interested in "partnering with us. ''This allows him to do what he loves and what he does best: Work on race cars and with young drivers. We want to build winners and that's what he has done his entire career," said Story. Story said he is optimistic that Santerre's reputation will help them attract more diversity drivers and some of those drivers will eventually land in the Sprint Cup series. A committee will select the drivers for the four Camping World East Series teams and the six Late Model teams at following the Drive for Diversity Combine Oct. 16-19 at Motor Mile Speedway in Radford, Va. ''There will be a lot really good drivers out there," said Santerre. Story said there will be 29 drivers vying for the 10 jobs. Max Siegel, former president of DEI, heads up the Drive for Diversity program. He was formally the highest-ranking black man in NASCAR. Before he assumes his new responsibilities, Santerre will try to guide Moffitt to Victory Lane this weekend at Dover. ''We're 35 points out of third place and if we can get a top-five finish, we can get third," said Santerre. "The driver currently in third, Jody Lavender, doesn't run that well at Dover." Santerre and Moffitt will be reunited for the Toyota All-Star Showdown on Jan. 30 at Toyota Speedway in Irwindale, Calif. Distributed by McClatchy-Tribune Information Services.