Owner, Max Siegel

Siegel is the owner of Rev Racing. Working in various executive capacities in the sports and entertainment fields over the last 20 years, Siegel’s track record has consistently been that of financial growth and competitive success. A cum laude graduate of the University of Notre Dame Law School, Siegel made history as the highest-ranking African-American executive in NASCAR when he became President of Global Operations at Dale Earnhardt Inc. (DEI), one of the sport’s leading franchises.


While at DEI, Siegel sold tens of millions of dollars in sponsorship; and as senior vice president at Sony/BMG and as president of Zomba Gospel, Tommy Boy Gospel and Verity Records, he led one of the most profitable divisions in the Sony BMG system. As a music executive, he increased top-line revenue and reduced expenses to yield unprecedented profit in the gospel industry. He also was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake and Usher.


Siegel, along with his staff, took the team and advanced it from a fledging effort to add diversity to the sport into a competitive juggernaut on the racetrack. 


Siegel is a former director on the boards of USA Track & Field and the USA Swimming Foundation. Additional Olympic-family experience includes work with USA Gymnastics, USA Skiing, USA Swimming and the Goodwill Games while he was an attorney with Indianapolis-based Baker & Daniels in the 1990s. In addition to representing sports figures such as Hall of Famers Reggie White and Tony Gwynn during their careers, he has created literary, television and film properties, including the 2010 BET Networks series, “Changing Lanes,” and the 2011 ESPN documentary, “Wendell Scott: A Race Story.” Scott was among the announced list of nominees eligible for the NASCAR Hall of Fame. Siegel also is the author of “Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation.”


Siegel has appeared on Oprah, NPR’s Tavis Smiley, ABC’s Good Morning America, ESPN, and CNBC; in print, he has been featured in the Wall Street Journal, USA Today, the New York Times, Crain’s New York Business, Black Enterprise, Billboard, among many others.


Siegel has served adjunct professorships in Sports & Entertainment Law (Indiana University School of Law-Indianapolis) and Law of the Music Business (Seton Hall University, Newark, New Jersey).


Siegel is currently serving as the fourth CEO of USA Track & Field.