DAYTONA BEACH, Fla.—Two major developments in NASCAR’s Drive for Diversity program ensure the strengthening of both the performance aspects and the visibility of the venture. In announcing its 2010 D4D lineup, NASCAR also provided a sneak preview of the eight-episode series Changing Lanes, which BET will televise later this year. Produced by NASCAR Media Group, Changing Lanes follows the progress of 30 aspiring D4D drivers from competition in a combine at Motor Mile Speedway (Radford, Va.) through the selection of four candidates for the development K&N Pro Series East. All told, 11 drivers were selected for the 2010 D4D class, which will compete under the banner of Revolution Racing, headed by former Dale Earnhardt Inc. president Max Siegel. Veteran driver and car owner Andy Santerre is competition director for the team. Read more on The Sporting News
DAYTONA BEACH, Fla. – The 2010 Drive for Diversity class – which will drive in the NASCAR developmental series for Revolution Racing – will be introduced Tuesday at the IMAX Theater at the Daytona 500 Experience. The presentation will include an exclusive sneak peek of the forthcoming television show, Changing Lanes, which focuses on this year’s class and will air on BET Network. The event will also include a media question-and-answer session with Scott Mills, president of BET Networks; Max Siegel, CEO of The 909 Group; and Jay Abraham, chief operating officer of NASCAR Media Group to discuss this ground-breaking partnership. It is scheduled to begin at 7:15 p.m. Changing Lanes is set to debut summer, 2010 on BET. NASCAR Media Group, The 909 Group and BET have joined forces to showcase this unique and exciting new competition docu-series which chronicles the search for the next generation of drivers in America’s most-watched form of motorsports. This eight-episode, one-hour series features drivers from Revolution Racing. Limited seating is available for the general public.