Driver Bell Makes Reality TV Debut (

What started as a family hobby has become a full-time occupation for Mackena Bell. Bell, of Carson City, is receiving what can be considered a formal education in the sport. Bell is the only female of four drivers in a reality TV show called “Changing Lanes.” The show is scheduled to air on BET early this summer. Bell is in NASCAR’s Drive for Diversity program, and she will race in the NASCAR K&N Pro Series East, two steps below the Sprint Cup. The series starts March 27 and races on the East Coast. In 2009, Bell was the highest finishing female in Super Late Models at Toyota Speedway in Southern California, with a third-place finish. She moved to North Carolina in January to work with the Revolution Racing Team, under the guidance of CEO Max Siegel. “She’s got the right attitude. She’s extremely charismatic. She’s incredible with sponsors and fans,” Siegel said. “Her energy is infectious.” Read the rest of the story at

BET enhances visibility of Drive for Diversity (The Sporting News)

DAYTONA BEACH, Fla.—Two major developments in NASCAR’s Drive for Diversity program ensure the strengthening of both the performance aspects and the visibility of the venture. In announcing its 2010 D4D lineup, NASCAR also provided a sneak preview of the eight-episode series Changing Lanes, which BET will televise later this year. Produced by NASCAR Media Group, Changing Lanes follows the progress of 30 aspiring D4D drivers from competition in a combine at Motor Mile Speedway (Radford, Va.) through the selection of four candidates for the development K&N Pro Series East. All told, 11 drivers were selected for the 2010 D4D class, which will compete under the banner of Revolution Racing, headed by former Dale Earnhardt Inc. president Max Siegel. Veteran driver and car owner Andy Santerre is competition director for the team. Read more on The Sporting News

D4D Class Unveiled Tuesday Along With ‘Changing Lanes’ Sneak Peek

DAYTONA BEACH, Fla. – The 2010 Drive for Diversity class – which will drive in the NASCAR developmental series for Revolution Racing – will be introduced Tuesday at the IMAX Theater at the Daytona 500 Experience. The presentation will include an exclusive sneak peek of the forthcoming television show, Changing Lanes, which focuses on this year’s class and will air on BET Network. The event will also include a media question-and-answer session with Scott Mills, president of BET Networks; Max Siegel, CEO of The 909 Group; and Jay Abraham, chief operating officer of NASCAR Media Group to discuss this ground-breaking partnership. It is scheduled to begin at 7:15 p.m. Changing Lanes is set to debut summer, 2010 on BET.  NASCAR Media Group, The 909 Group and BET have joined forces to showcase this unique and exciting new competition docu-series which chronicles the search for the next generation of drivers in America’s most-watched form of motorsports. This eight-episode, one-hour series features drivers from Revolution Racing. Limited seating is available for the general public.