The Fueling Your Dreams tour spent two days in Chicago on the campus of Chicago State University. Our efforts in this market allowed us to engage enthusiastic new fans who were previously unaware of the excitement NASCAR can create, as well as the wealth of academic and career opportunities currently present in the sport.
We set up our Fueling Your Dreams assets in the courtyard of the Cordell Reed Student Union building. Activation visitors were attracted to the Show Car, as most had never actually viewed a race car before. Another popular attraction was the iRacing simulator which remains a crowd favorite. Rev Racing driver, Bryan Ortiz, mingled with the crowd and gave tips on getting around the track on the simulator.
The following day, we conducted a Career Panel which focused on the programs being run by NASCAR Diversity and Rev Racing. Students at Chicago State University learned of the scholarship, internship and mentoring opportunities they can apply for, as well as future career paths through entities like Rev Racing and others in the larger NASCAR community.
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