“If you were going to create NASCAR’s ideal driver, how would you begin?” the commercial starts. “Would English be their first language? O su segundo?” driver Sergio Pena asks.

Pena, a 17-year-old senior at James Wood High School in Winchester, is a top prospect in Drive for Diversity, a NASCAR initiative designed to create opportunities for minorities and women in a sport that’s been almost exclusively white and male since its humble beginnings in the deep South in the 1950s.

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