Program History

Max Siegel, Rev Racing Owner, was brought on by NASCAR in 2009 to manage its Driver Development Program. He is the former president of Dale Earnhardt, Inc. – the first black president of a major team.

NASCAR launched its Driver Development Program in 2004. In the past, the program had limited significant progress in the area of driver retention and training. However, through his efforts with the NASCAR Driver Development Program, the landscape continues to change.

 

The Driver Development Program has been successful in creating meaningful opportunities for competitors. The program has seen continuous growth since its inception in 2004. From the Driver Development start, Rev Racing has had 26 wins, 119 top 5s, and 232 top 10 finishes in the NASCAR K&N Pro Series/ARCA Menards Series, with drivers finishing in the top 10 in points in every season. Rev Racing holds two Championship titles in the NASCAR K&N Pro Series East/ARCA Menards Series, with Kyle Larson in 2012 most recently with Andres Perez in 2024. 

2019 was a historical year for Max Siegel, owner and CEO of Rev Racing. When the green flag dropped at the season opening of the NASCAR Cup Series, 10 percent of the field came from Max Siegel’s development program. Not to mention, the 75 pit crew members who came from NASCAR’s Driver Development Pit Crew Program who can presently be seen working on pit road.