Rev Racing and NASCAR Diversity teamed up to bring the NASCAR Experience to the largest street fair in the country, Miami’s Calle Ocho.
Calle Ocho is the finale event of Miami’s annual Carnival and takes place along 26 city blocks in the heart of Little Havana. Local food and music are in ready supply and the 400,000+ festival-goers take it all in with fervor.
And Rev Racing was right in the middle of it all. Our Show Car was a main attraction and, along with the DJ, became the backdrop for a dance party that kept hundreds of partyers hanging out with us.
Bryan Ortiz and Jorge Arteaga, 2 of our K&N Series drivers) provided a relevant connection to the overall atmosphere, as they were able to relate to the mostly Latin American audience through cultural similarities. They were able to present their experience with NASCAR and managed to create a few new fans in the process.
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