For Release: Thursday, December, 9th, 2021, at 11:05 a.m. ET

Chevrolet Announces Partnership with Rev Racing, Supporting NASCAR Drive for Diversity Program

Agreement provides engineering and marketing support for Rev Racing, along with driver and pit crew development

INDIANAPOLIS – Chevrolet is proud to announce a multi-year engineering and marketing partnership with Rev Racing, the competition arm of the NASCAR Drive for Diversity Program, which is responsible for developing female and ethnically diverse drivers along with pit crew members for future competition at NASCAR’s highest levels.  

“We are proud to partner with Rev Racing to support the NASCAR Drive for Diversity Program in the development of diverse drivers and team members,” said Jim Campbell, Chevrolet U.S. Vice President, Performance & Motorsports. “This agreement will enable Rev Racing to leverage Chevrolet’s competition engineering resources, including the new General Motors Charlotte Technical Center.” 

Rev Racing is co-owned by Max Siegel and Jennifer Satterfield-Siegel. Max oversees management of the entire program, including being the exclusive manager of the NASCAR Drive for Diversity Program. As owners of Rev Racing, the Siegels took the program to new heights, advancing it from a fledgling operation to a juggernaut on the racetrack. 

“Through the years we have continued to feel really proud of the driver alumni and pit crew graduates who have come through our program,” said Max Siegel. “These individuals are great examples of our mission in action and our goals being met. Chevrolet is a strategic partner and supporter of Rev Racing. They are in alignment with our mission of providing opportunities and developing these young drivers to the next level. I could not be more thrilled to see the heightened level of impact we can create together.”

Additionally, Chevrolet will partner in the development of drivers Rajah Caruth and Nick Sanchez. This is Caruth’s fourth season participating in the NASCAR Drive for Diversity program. Sanchez scored his first win in the ARCA Menards Series in 2021 and finished third overall in the point standings. Both drivers will run a full ARCA Menards schedule and a limited number of NASCAR Xfinity Series races in 2022.

Rev Racing partnered with NASCAR in 2009 to operate the NASCAR Drive for Diversity Program, which was founded to develop and train female and ethnically diverse drivers and crew members. NASCAR Cup Series drivers Bubba Wallace, Daniel Suárez and Kyle Larson are graduates of the NASCAR Drive for Diversity Driver Development Program, and currently there are more than 50 alums from the NASCAR Drive for Diversity Pit Crew Development Program now working in NASCAR.

“This new partnership aligns with NASCAR President Steve Phelps’ vision to create a more diverse and inclusive sport and our partners are committed to helping us enact positive change,” said Brandon Thompson, Vice President, Diversity and Inclusion, NASCAR. “For many years, Chevrolet and Rev Racing have been on the forefront of driving meaningful progress, and their partnership will only strengthen efforts to identify and develop diverse competitors through our developmental series via the NASCAR Drive for Diversity Program.”


Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at

About Rev Racing: Rev Racing seeks to obtain the highest quality applicants representing diverse backgrounds and develop them into successful NASCAR drivers. Started by Max Siegel in 2009, Rev Racing manages the NASCAR Drive for Diversity Driver Development Program. Rev Racing currently operates and manages drivers in the ARCA Menards Series, ARCA Menards Series East, NASCAR Advance Auto Parts Weekly Series, and a youth racing initiative.

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Chevrolet CONTACT: 

Dana Haselhuhn

Chevrolet Trackside Communications

(641) 218-9322

[email protected] 

Rev Racing CONTACT: 

Christy Gormal

[email protected]


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