Celebrating 20 Years of History, Rev Racing and Partners Announce Darlington Throwback Scheme
May 8th, 2024
Concord, NC– Marking 20 years of unparalleled history and impact, Rev Racing is set to honor the legacy of the NASCAR Drive for Diversity Driver Development Program and Pit Crew Development Program at Darlington Raceway in the NASCAR Craftsman Truck Series. May 10th – 12th will mark NASCAR’s official throwback weekend. Rev Racing, along with its partners, will pay homage to the 20th anniversary with a dedicated “throwback” paint scheme.
In 2004 the NASCAR Drive for Diversity Development Program was launched to train drivers from diverse backgrounds, both on and off the track. Max Siegel, Rev Racing Owner, was brought on by NASCAR in 2009 to manage the competition side of the Program. Under the stewardship of Rev Racing, this program brings together championship-caliber executives, staff, and equipment in an academy-style environment. Headquartered in Concord, N.C. the team, owned by Max Siegel and Jennifer Siegel, stands as a beacon of inclusiveness, opportunity and excellence in the motorsports realm.
“We could not be more thrilled about the growth of our race team and the partnership with NASCAR over the last several years,” Rev Racing Owner Max Siegel said. “As a first-class development program, we are not only seeing participation from our graduates in the national series, but they are winning and succeeding at the highest level in the sport. We have never been more positioned for continued advancement and success. We remain energized by the impact our collective partnerships have created over the years and look forward to what the future holds.”
The legacy of the program shines through the achievements of its graduates, such as Kyle Larson, Bubba Wallace, and Daniel Suarez etching their names in NASCAR history. As a testament to this legacy, Gainbridge is partnering with Rev Racing to unveil the throwback scheme for the Buckle Up South Carolina 200. “We’re really excited to be partnering with Rev Racing and the NASCAR Drive for Diversity Program to run the 20th anniversary throwback scheme at Darlington,” said Mike Nichols, Chief of Sponsorship Strategy & Activation at Group 1001. “It is a great time to celebrate everything that has been accomplished over the last 20 years. We feel proud to be a part of this effort and the success that Nick and Rev Racing have shown over the last several years.”
In a nod to the program’s rich heritage, Nick Sanchez, Rev Racing’s most seasoned driver, will pilot the No.2 Gainbridge Chevrolet showcasing the throwback scheme. “Our Darlington throwback is really about reflection,” said Nick Sanchez. “Running the 20th Anniversary of the NASCAR Drive for Diversity Program scheme has allowed me to really think about where I started and how far I have come. The opportunities and partnerships that have allowed me to develop and progress in this sport are vast and I am thankful each and every day. I am focused and look forward to good results at Darlington.”
Over the last 15 years Rev Racing has made tremendous impact in this sport, providing opportunities to over 125 diverse and female drivers, over 100 diverse and female pit crew members, 20 plus interns and countless other disadvantaged youths, diverse vendors, scholarship recipients and young professionals, some of which now hold positions at the highest level of the sport. Competitively, the drivers and pit crew members continue to find success. After the first 6 National Series races in 2024, four of the drivers came from Rev Racing as participants of the NASCAR Drive for Diversity Driver Development Program. These stats are a shared success with its partners as well as their manufacturing alignment with Chevrolet.
In 2021, Chevrolet announced a multi-year engineering and marketing partnership with Rev Racing and has been supporting the team and its drivers ever since. Their partnership enabled Rev Racing to leverage Chevrolet’s competition engineering resources, including the new General Motors Charlotte Technical Center.
“We are proud of the partnership with Rev Racing to support the NASCAR Drive for Diversity Program,” said Jim Campbell, General Motors U.S. Vice President of Performance and Motorsports. “Over the last 20 years, the program has successfully developed diverse drivers and team members. We look forward to seeing the program’s continued success in developing NASCAR’s future stars.”
The Buckle up South Carolina 200 festivities are set to start on Friday, May 10th, at 3:05 PM ET as Sanchez hits the track for practice. Qualifying is scheduled shortly after at 3:35 PM ET, paving the way for the historic start of the competition at 7:30 PM ET. Fans can catch all the action live on FS1, MRN, and Rev Racing’s social media platforms, witnessing a tribute to 20 years of history in motorsports diversity.
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