The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico.
NASCAR is committed to making our sport – on and off the race track – look more like America. No other issue is more important for NASCAR to succeed and to grow. NASCAR’s role in diversifying the sport is to take steps to better educate new fans about NASCAR, to provide meaningful opportunities, and to facilitate greater participation within the industry.
Now in its 6th year of sponsoring Rev Racing, Goodyear is looking for a great season on and off the track. When America’s top racing circuits trust their drivers on Goodyear, it helps everyday drivers to feel confident in their own Goodyear passenger tires. That’s because when it comes to racing, Goodyear is more than simply a sponsor. We are a performance colleague.
Honda Generators came on as a sponsor three years ago and has been powering the team ever since. This partner has increased its’ support by becoming the official sponsor of the NASCAR Drive for Diversity Combine sponsor in 2016 and 2017.
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