Max Siegel – Chief Executive Officer
An accomplished entertainment executive, attorney, author, conference organizer and television & film producer, Max is one of the most sought after persons in the entertainment industry. Max was formerly the President of Global Operations at Dale Earnhardt Inc., where he made history as the highest-ranking African American executive in NASCAR. As one of the most influential executives in the entertainment and sports industries, he oversaw the entire organization including competition, marketing, sales, sponsorship and distribution for all DEI’s properties including motorsports teams, licensing, promotion, business development and the Dale Earnhardt Foundation.
With over fifteen years of brokering deals and project management, he is known for his sharp and savvy business expertise. The former Sony BMG/Zomba Label Group executive held dual positions as Senior Vice President of Zomba Label and President of Zomba Gospel. During his tenure at Sony BMG, Max helped the company score more #1 hits and gold and platinum records than ever before. He served on the executive team that produced top gospel pop artists such as Britney Spears, Justin Timberlake, Usher, Kirk Franklin, Donnie McClurkin, Marvin Sapp, John P. Kee, Vikki Winans, Kelly Price and more.
An Indianapolis native and resident, Satterfield-Seigel is a prominent pediatric dentist in her hometown as the owner and head dentist at Special Smiles Pediatric Dentistry. Since 2009, she has made a national impact with her involvement in the NASCAR Drive for Diversity program. She and her husband Max Siegel co-own and manage Rev Racing, the competition arm of NASCAR’s Drive for Diversity Program, charged with developing female and minority drivers, and pit crew members in the NASCAR development series for future competition at NASCAR’s highest levels.
As NASCAR continues to diversify its landscape, Satterfield-Siegel looks for ways to increase opportunities for diverse drivers and pit crew members. Being the first African-American female NASCAR touring series car owner and sponsor has allowed her to impact an entire sport and culture.
In 2015, Satterfield-Siegel sponsored the No. 42 Special Smiles Pediatric Dentistry Toyota, driven by Jay Beasley and Sergio Pena, earning four top-5s, 8 top-10s and one win at Virginia International Raceway. She also owned the No. 2 UTI/NTI Toyota car driven by Collin Cabre, who garnered one win, two top five’s and three top 10s in 2015.
Being a trailblazer is nothing new to Satterfield-Siegel. Many times voted the top pediatric dentist in Indianapolis, her volunteer and business accomplishments have been recognized by the March of Dimes, Links Inc., the Indianapolis Business Journal, Jack and Jill of America, and the Coalition of Black Women, among many others.
As Satterfield-Siegel’s success rate continues to soar, she is focused on providing the same opportunities for others to pave their way as well. She will continue to manage the 2018 NASCAR Drive for Diversity class, while serving children and special needs patients at her practice in Indianapolis.