Max Siegel – Chief Executive Officer
An accomplished entertainment executive, attorney, author, conference organizer and television & film producer, Max is one of the most sought after persons in the entertainment industry. Max was formerly the President of Global Operations at Dale Earnhardt Inc., where he made history as the highest-ranking African American executive in NASCAR. As one of the most influential executives in the entertainment and sports industries, he oversaw the entire organization including competition, marketing, sales, sponsorship and distribution for all DEI’s properties including motorsports teams, licensing, promotion, business development and the Dale Earnhardt Foundation.
With over fifteen years of brokering deals and project management, he is known for his sharp and savvy business expertise. The former Sony BMG/Zomba Label Group executive held dual positions as Senior Vice President of Zomba Label and President of Zomba Gospel. During his tenure at Sony BMG, Max helped the company score more #1 hits and gold and platinum records than ever before. He served on the executive team that produced top gospel pop artists such as Britney Spears, Justin Timberlake, Usher, Kirk Franklin, Donnie McClurkin, Marvin Sapp, John P. Kee, Vikki Winans, Kelly Price and more.