Headquartered in Concord, N.C., Rev Racing, owned by Max Siegel, brings together championship caliber executives, competition staff and equipment in a unique academy-style environment. Rev Racing currently operates four NASCAR K&N Pro Series East teams, under the direction of Jefferson Hodges, and two NASCAR Whelen All-American Series teams. In addition, Rev Racing manages a youth racing initiative that allows kids ages 8-14 to compete in the INEX Legend cars. The team also trains aspiring female and minority pit crew athletes through the Drive for Diversity Crew Member Development program.
Drive for Diversity is the industry’s leading development program for minority and female drivers and crew members. Managed by Max Siegel Inc., the Drive for Diversity program currently supports drivers in two of NASCAR’s developmental series – the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series. Drive for Diversity also supports crew member candidates through a year-long pit crew training program. Crew members have gone on to compete in the NASCAR Camping World Truck Series, NASCAR Xfinity Series (formerly Nationwide), and NASCAR Sprint Cup Series.
Diversity is NASCAR’s top corporate initiative. NASCAR has been instrumental in assisting Rev Racing in the development of the Drive for Diversity program. The success of the Drive for Diversity program is a result of support from key sponsors.
The Drive for Diversity program has been successful in creating meaningful opportunities for minority and female competitors. The program has seen continuous growth since its inception in 2004. Drive for Diversity drivers compete in nearly 50 events at NASCAR Home Tracks across the country each year.