Sponsors

  • NASCAR Diversity
  • Honda Generators
  • Max Siegel Inc
  • Nascar Diversity
  • Universal Technical Institute
  • Sunoco
  • Goodyear
  • Toyota Racing
  • L&M Ethanol Maintenance
 

Contributing Partners

D4D Combine Success Attributed to Strong Partnerships

DriveForDiversity_922x520.jpg.main.pngThe 2014-15 NASCAR Drive for Diversity (D4D) Combine will take place in Hampton, VA for the 4th consecutive year. While the Drive for Diversity Combine is a NASCAR-sanctioned initiative, the success of the Drive for Diversity combine is largely contributed to the support of its partners and year-round sponsors.

Langley Speedway will host the combine, drivers and officials on October 13th – October 15th. Langley Speedway is a NASCAR-sanctioned track that hosts more than fifty percent of Rev Racing’s Whelen All-American Series races throughout the year. The track currently hosts 11 divisions which alternate running during their Saturday night program: Late Models, Grand Stock, Modifieds, K&N Pro Series East, Legend cars, Super Street, UCAR, Pro Six, Super Trucks, HRKC Pro Winged Champ Karts, Bandoleros, Enduros, and the Whelen Southern Modified Tour.

“Langley Speedway is pleased to continue their relationship with NASACR Drive for Diversity and Rev Racing for the fourth consecutive year. We again welcome the opportunity to partner with the City of Hampton and Hampton University to showcase these stars of tomorrow,” said Bill Mullis, owner of Langley Speedway.

In addition to the on-track performance evaluations that will take place at Langley Speedway, the participants will be evaluated on physical fitness conducted by pit crew coach Phil Horton at nearby Hampton University. Hampton will host and offer the usage of their athletic facilities for Coach Horton and staff to test both the endurance and strength of the athletes hoping to secure a spot on our 2015 NASCAR Drive for Diversity Pitcrew roster. The combine will engage and test Hampton student athletes and trainers.

Rev Racing’s partnership with Hampton University has extended outside merely the use of their facilities. Management at Rev Racing has worked year-round with students in the sports management program as well as the business school. Students and faculty have worked together on research projects surrounding strategies and distribution tactics of the teams’ social media platform. “Being able to directly work with the marketing staff and drivers of Rev Racing has been invaluable to my students. The experiences have truly developed their skill sets in research, analysis, virtual collaboration and new media,” said Professor Ralph Charlton. The combine participants and Hampton students will also go through an afternoon media and PR training session before hitting the track that will take place at the Scripps Howard School of Journalism and Communication.

Rev Racing and the Drive for Diversity Program continue to look for opportunities to improve the combine and driver experience, as well as, engaging other institutes that hold the same diversity initiatives.

“We are extremely proud of the relationships that we have fostered with our various partners. We look forward to continuing these relationships and look for areas of growth for many years to come,” said Rev Racing owner, Max Siegel.

Another destination for the Drive for Diversity Combine is the Virginia Air & Space Center. Every year the combine has taken place in Hampton, the Air & Space Center has provided NASCAR & Rev Racing with an inaugural catered dinner as an official welcome to the combine and to the city of Hampton, Virginia.

In addition to Langley Speedway, Hampton University, and the Air & Space Center we would also like to thank NASCAR, Sunoco, Toyota, and Goodyear for their continued support during the combine and the entire NASCAR K&N Pro Series East season. It is through the positive relationships with our partners and sponsors that Rev Racing is able to experience success year-in and year-out.

For more information on sponsorship opportunities, please contact Christy Gormal at cgormal@maxsiegelinc.com.

Leave a Reply

Your email address will not be published. Required fields are marked *