May was, by far, the busiest month for the Fueling Your Dreams tour! The team here at Rev Racing bounced between 5 different events during our 2-week activation schedule in the Charlotte area that ranged from a Ribbon Cutting ceremony, to partying it up with the Coke 600 crowd at the Speed Street festival.
Our efforts began at the 10 Faces of She Ribbon Cutting and Grand Opening ceremony. 10 Faces of She is a woman’s empowerment organization located in Harrisburg, NC. Rev Racing driver, Mackena Bell, was asked to attend the ribbon cutting as a Special Guest and also sign some autographs for the young ladies and women in attendance. She also coached a few attendees on our iRacing simulator, showing them that women can certainly get up on the wheel just as good (if not better) than the guys can.
Later that evening, NASCAR Diversity hosted their Opinion Leaders event for the Charlotte market at Hendricks Motorsports facility. Some 20-plus African-American community and business leaders from the Charlotte area were in attendance. In addition to hearing presentations about NASCAR’s Drive for Diversity efforts and
programs, the attendees where treated to a tour of several facilities at Hendricks Motorsports and gained a better understanding and awareness of the science and technology that goes into racing.
The following day, our Fueling Your Dreams team pulled double duty. Our Toyota show car and iRacing simulator were featured assets on the showroom floor at the Florida A&M University’s Annual Alumni Conference, while our Pit Crew Development tire changer made an appearance on the concourse at the Sprint All Star Pit Crew Challenge in uptown Charlotte.
We finished off our Charlotte stop by hanging out at the Food Lion Speed Street festival, an annual street fair in uptown Charlotte that takes place over 3 days prior to the Coca-Cola 600 race at Charlotte Motor Speedway. Our drivers were on hand to sign hero cards, take pictures, and talk with the many NASCAR fans and otherwise curious individuals who visited our booth. The iRacing simulator was a big hit and the Toyota show car once again proved to be a popular photo op subject.
We had a blast in Charlotte! And when the dust settled, we knew we needed the recovery time until our next stop, which will be in the Langley, VA area, June 21-24. Until next time, Rev Racing fans………keep those dreams gassed up, with the accelerator mashed down!